March 7, 2025

“Show Me the Money” – Diverse Teams are a Revenue Driver and Not Just the Right Thing to Do

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Kirstine Rogers

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March 7, 2025

Certum’s Legal Director, Kirstine Rogers, co-authored an article with Molly Pease of Curiam Capital, an important article for the Legal Funding Journal to recognize International Women’s Day.

As our country continues to debate the pros and cons of diversity, equity, and inclusion programs in the government and private sectors, the litigation finance industry would be well served by remembering that diverse teams make companies better.  Indeed, several studies have explored the link between diversity initiatives and increased profitability in organizations and found that a more diverse workforce can positively impact business performance, innovation, and profitability.

There are many reasons for this.  First, representation matters.  Whether it is getting a phone call for a potential new investment opportunity from a female general counsel who wants to see diversity in the team she might be working with or being able to hire top talent who want to work with a diverse team, better opportunities present themselves to litigation finance market participants when those firms present a diverse and capable team.  Second, a diverse team allows for more diverse networking opportunities, which encourages investment opportunities from a wide variety of sources.  And finally, and potentially most importantly, diversity of backgrounds, skills, and expertise allows for a risk assessment in underwriting investment opportunities that is less likely to miss potential risks or pitfalls that a more narrow-minded team might not see.  Better underwriting decisions result in better investments, which results in more revenue for the company.

Diversity need not be a mandate for it to be an intentional and profitable choice.

“If you build it, they will come.” 

Does your company reflect the world of your counterparty or their counsel?  

Research has shown that consumers are more likely to buy from or engage with businesses that appear to understand their specific needs, often through shared demographic traits like race, gender, or age.  Businesses that reflect their target consumers’ characteristics and values are more likely to foster trust and client loyalty.   The same is true in commercial transactions with counterparties and their counsel.  In entering into a funding agreement, you are forming a potentially long-term partnership.  Communication and trust are essential to the success of that relationship.  You only maximize the likelihood of that success with the diversity of the decision makers on your team.   

Companies with inclusive environments are also more likely to attract top talent and retain employees.  Why wouldn’t a firm cast the widest net possible?

“Nobody puts baby in a corner.” 

Having a diverse workforce also increases opportunities for connection and visibility in the market.  It provides a vehicle for commonality – a shared experience, history, or perspective.  This is because similar backgrounds make it easier to communicate, share common goals, and find mutual interests, which in turn can lead to individual career opportunities and company-wide growth.

Diversity-based industry groups like the Women of Litigation Finance (WOLF) facilitate interaction between market peers, provide leadership and speaking opportunities, and lead to collaboration between companies seeking to work together.  Bar associations also frequently have smaller diversity-based committees that provide a smaller community from which to network and form connections.  Bigger fish. Smaller pond.  Stronger bond.  And these genuine connections formed on shared experiences can lead to exponential networking growth.  A familiar face at one industry event only leads to more familiar faces at the next one.  

This is true for thought leadership too.  If every member of a panel of speakers looks the same and does not reflect the different faces in the audience, there are people in that audience your panel is not reaching.  If every article is written from the same perspective, there are readers who are not listening.  

“You’re gonna need a bigger boat.”  

At its core, the litigation finance industry assesses risk.  The better a firm can do that – whether it is a funder, a broker, or an insurer – the more profitable it will be.  Risk assessment involves seeing things that others might miss and making sure no stone gets left unturned.  

There are many components of a due diligence risk assessment, including reviewing the strength of the legal merits of the claims, assessing the credibility and testifying potential of key witnesses, and predicting what arguments or defenses will be presented by opposing counsel.  A diligence team with diverse backgrounds, experiences, and perspectives will be better at identifying risks and assessing the value of potential claims.  For example, a funder will often speak extensively with key witnesses to assess how they would present testimony at trial and whether a jury would find that testimony credible and persuasive.  If a trial team were conducting a mock jury to test these points, it would assemble a diverse panel of men and women from different ages and backgrounds to get various views on the testimony.  Similarly, a funder trying to make its own internal assessment will be better served by a diverse team with a variety of perspectives.  If everyone in the room has the same basic background, characteristics, and experiences, they are likely to see things similarly and thus miss key factors that could be important in determining the impact of the testimony.  And this is only one aspect of a risk assessment.  Each step of the diligence and risk assessment process would benefit from analysis by a diverse team.  The biggest concern in the litigation finance industry is that a funder, broker, or insurer misses a significant risk in their assessment of a legal asset and finds themselves funding an investment that has a low chance of success in hindsight.  A diverse team will protect against this outcome and therefore drive revenue for industry participants.

“You talkin’ to me?” 

At the end of the day, the value of meaningfully implemented diversity initiatives is clear.  Having the benefit of differing experiences and perspectives makes companies better.  And, as to litigation finance in particular, diversity without question strengthens the return on investments. 

But just having a diverse workforce does not necessarily result in a better company or improved profitability.  The company needs to foster an inclusive environment where diverse perspectives are valued and integrated into decision-making processes and where those selected as thought leaders demonstrate how diversity is implemented, prioritized, and integrated into company culture.

In honor of International Women’s Day, make this a call to action – what can you do at your company to ensure you have the broadest perspectives represented?  Ask yourself, does the panel you are sponsoring completely reflect your target client base?  Does your leadership team include those with different perspectives?  Does your company provide women with networking and mentoring opportunities? 

After all, diversity presents an opportunity for someone at your company to collaborate with other market participants to write an article just like this.  

Certum Group Can Help

Get in touch to start discussing options.

Recent Content

By W. Tyler Perry June 15, 2026
The CEO's Complaint In April 2026, Bayer CEO Bill Anderson stood before shareholders and made an argument that has become familiar in corporate boardrooms. Bayer had spent decades and billions developing products that undergo serious regulatory review. And yet, Anderson asked investors, why continue that work when it leaves the company “at the mercy of a 600-billion-dollar litigation industry”? The implication was clear. Litigation undermines the regulatory process. It second-guesses the scientists. It makes innovation irrational. Anderson was echoing an argument the defense bar has developed systematically for decades. John H. Beisner of Skadden Arps, in a series of reports for the Institute for Legal Reform , has argued that MDL proceedings pressure defendants to settle without examining the merits of individual claims. The Manhattan Institute’s James R. Copland has framed mass tort litigation as an economic drag on innovation . These positions represent the institutional consensus of the defense bar. And they rest on a factual premise that the evidentiary record contradicts. What the Record Shows Anderson was not speaking in the abstract. He was the CEO of the company that acquired Monsanto and inherited the Roundup litigation. That litigation has cost Bayer more than $11 billion in settlements and verdicts , with a further $7.25 billion proposed class settlement announced in February 2026 and granted preliminary court approval in March. Three days after Anderson’s remarks, Bayer’s attorneys stood before the United States Supreme Court in Monsanto Co. v. Durnell to argue that federal regulatory approval of glyphosate should preempt the state-law failure-to-warn claims that produced that liability. The company was not merely complaining about litigation. It was asking the Court to shut down the legal mechanism that had exposed what was in its own files. What was in the files is telling. In late 2025, the journal Regulatory Toxicology and Pharmacology retracted a twenty-five-year-old paper that had been cited for decades as evidence that glyphosate, the active ingredient in Roundup, was safe. The paper, Williams et al. (2000) , had concluded that glyphosate posed no carcinogenic risk to humans. Regulators relied on it. Defendants cited it in proceedings around the world. It shaped the scientific consensus for a generation. The retraction did not occur because new science emerged. It occurred because multidistrict litigation discovery exposed what peer review could not. The paper was ghostwritten . Internal Monsanto documents produced in the Roundup MDL (In re: Roundup Products Liability Litigation, MDL No. 2741, N.D. Cal.) revealed that company scientists had drafted sections of the paper , managed the editorial process, and selected the nominally independent authors whose names appeared on it. A 2015 internal email from Monsanto scientist William Heydens discussed “how we handled Williams, Kroes and Munro,” referring to the company’s orchestration of the very research that regulators treated as independent science . The “rigorous approval process” Anderson invoked was built on a scientific record his company had manipulated. The regulatory system did not fail because litigation interfered with it. It failed because, without litigation, no one had the tools to discover the interference that was already there. The Pattern Monsanto is not the only company whose internal record told a different story than its public one. The pattern recurs across every successful mass tort of the past three decades. Litigation discovery exposes information that no other institution had the tools or incentive to uncover. Johnson & Johnson’s internal documents, produced through discovery in the talc cancer litigation, revealed that the company had known about asbestos contamination in its Baby Powder since the 1970s . Internal testing detected asbestos fibers . Strategic decisions followed about how to manage the information rather than the contamination. The UCSF Industry Documents Library has catalogued approximately 3,500 of these internal J&J documents. They had been inside J&J’s files for half a century. They emerged only because the litigation process compelled their production. In December 2025, a Baltimore jury returned a $1.5 billion verdict against J&J for a woman who developed mesothelioma after using its talc products, a case built on that same documentary record. It was the largest verdict ever awarded to an individual talc plaintiff. Then, in March 2026, The Lancet retracted a 1977 commentary that J&J had cited for decades to defend the safety of cosmetic talc because the author, Francis J.C. Roe, was an undisclosed paid J&J consultant who had shared drafts with the company and revised the paper based on its feedback. What is striking about these cases is not simply that the defendants knew more than they disclosed, or that regulators failed to detect the problem. It is that the system lacked the capacity to respond. The information gap was structural. Regulatory agencies lacked the subpoena power, the adversarial incentive, and in many cases the resources to obtain what litigation discovery produced. As I discussed in the third article in this series, Mass Torts as a Complement to, and Backstop for, Government Regulation , the systemic case for mass torts rests in part on the proposition that private enforcement supplements public regulation. The evidentiary record that MDL discovery produces is how that supplementation operates in practice. It is the foundation on which accountability depends. From Evidence to Accountability As any trial lawyer will tell you, producing documents is not the same as establishing legal facts. The MDL system includes two processes that convert raw discovery into usable evidence: Daubert proceedings and bellwether trials. Both serve filtering and calibrating functions that determine whether the information discovery produces can be translated into accountability. Daubert serves as a form of adversarial peer review. When general causation is contested, the MDL court evaluates the methodology underlying each side’s expert testimony with a rigor that the scientific peer review process itself often lacks. Daubert is no rubber stamp. The Lipitor MDL is the proof. More than 3,000 women alleged that the statin caused their type 2 diabetes, and the science looked plausible at the headline level. Large observational studies had associated statins with new-onset blood sugar changes, and the FDA had added language to the label. But the plaintiffs’ expert methodologies could not survive scrutiny. The district court excluded them, the Fourth Circuit affirmed in 2018 , and the litigation ended without a dollar changing hands. The pattern repeats. More than 300 Zoloft birth defect claims ended the same way in the Third Circuit . The Mirena MDL ended after a 156-page opinion excluding all seven plaintiff experts, affirmed by the Second Circuit . The Onglyza heart failure MDL ended in the Sixth Circuit in 2024 . Four mass torts, four courts of appeals, zero settlements. The system worked precisely as designed. It filtered claims that could not meet the evidentiary threshold, and the appellate courts confirmed it got the answers right. Anderson’s “600-billion-dollar litigation industry” framing implies an indiscriminate machine. The record demonstrates precisely the opposite. Bellwether trials serve a different function. They calibrate. By trying a representative set of cases to verdict, bellwether trials generate the data that makes rational settlement possible. In the 3M military earplugs MDL , sixteen bellwether trials produced ten plaintiff verdicts and six defense verdicts. That distribution informed the eventual $6 billion settlement. The settlement matrix that allocated recovery across nearly 260,000 claims was built on trial data that differentiated by injury type, severity, and evidentiary strength. The verdicts ran in both directions because the system was measuring, not rubber-stamping. That data could not have been generated any other way. When I evaluate a potential mass tort investment, the first questions are specific. Is general causation supported by methodologies that will survive a Daubert challenge, or does it rely on extrapolations that a well-resourced defense will dismantle? Has the discovery produced internal documents showing the defendant knew, and if so, how specific are they? Is there a bellwether track record, and what does the verdict spread tell you about how juries process the evidence? The quality of the evidentiary record is what separates a case I will fund from a case I will not. That record depends on the discovery apparatus the MDL (and its state-court equivalents) provides. The distinction matters to funders. It should matter to everyone who cares about the quality of outcomes the system produces. What Changed Knowledge Produces Return to Anderson’s complaint. The Bayer CEO framed litigation as a threat to innovation, a system that punishes companies for bringing products to market despite regulatory approval. The framing is powerful because it is partly true. No rational company wants to face billions of dollars in liability after spending billions on development. But the framing collapses when you ask a prior question: what was the quality of the regulatory record that approved the product in the first place? In Roundup’s case, the regulatory record was contaminated by the very company now asking the Supreme Court to immunize it from the consequences. The MDL did not undermine the approval process. It exposed the fact that the approval process had already been undermined, from the inside, by the regulated entity itself. That is not a system run amok. It is a system doing what it was built to do. The Roundup retraction. The EPA PFAS limits. The FDA opioid warnings. The $1.5 billion talc verdict built on documents J&J kept from the public for fifty years . These are the observable consequences of a system that forces information into the open. Information that powerful institutions had every incentive to suppress and that no other mechanism was positioned to extract. I freely admit that the system has real costs and that there are legitimate critiques, which the next article, The Case Against Mass Torts (And What It Gets Right), will address directly. But those costs must be weighed against what the system produces. What it produces is not just verdicts and settlements. It is a changed informational landscape, one in which regulators have better data, markets have better signals, scientific literature is more honest, and the public has access to facts that were previously locked inside corporate filing cabinets. None of this is free. The depositions that produced the Monsanto emails and the J&J memos cost real money. So did the experts, the document review, the years of pretrial proceedings. That investment comes from plaintiffs, their counsel, and increasingly from litigation funders who look at an evidentiary record and make a bet that the truth, once forced into the open, will produce accountability. It is not charity, nor is it pure altruism. But the track record strongly suggests the system is socially beneficial, uncovering corporate wrongdoing that has a concrete effect on people’s lives. And the structure that makes it possible is worth defending. Particularly from those with the most to lose when the record comes to light. That is the proposition that anchors this series. Private enforcement is not an accident of American institutional design. It is how the system was built to work. The MDL’s information function, the adversarial discovery process, and the capital that funds it are the mechanism through which private actors supplement public regulation in practice. Whether that mechanism survives the current moment is the question the remaining articles will take up. Preemption challenges are before the Supreme Court. Tort reform is advancing in state legislatures. Litigation funding is under political attack. ——— W. Tyler Perry is the Director of Mass Tort Strategy at Certum Group, a litigation finance advisory firm. He writes about the institutional architecture of the American civil justice system. The views expressed here are his own.
By Certum Team June 12, 2026
Certum Group is pleased to announce that Derrick Carman has joined the company as Legal Director responsible for underwriting and advising on patent litigation funding and acquisition opportunities. Mr. Carman will focus on patent underwriting and work alongside Chris Seidl to expand Certum’s intellectual property finance platform, which is Chambers & Partners ranked and includes patent litigation funding, acquisitions, and licensing opportunities. Mr. Carman joins Certum from Robins Kaplan LLP, where he was a Partner in the firm’s IP Litigation group and spent nearly a decade representing patent owners and defendants in high-stakes litigation before the U.S. Federal Courts, the International Trade Commission, and the U.S. Patent and Trademark Office. His matters have spanned a broad range of technologies, including software, computer memory systems, LTE/3G, batteries, chemical compositions, genetically modified cell lines, medical devices, projector systems, and laser technology. A registered patent attorney, Mr. Carman began his career at IBM drafting patent applications across software and hardware disciplines before joining Dorsey & Whitney LLP, where his practice spanned patent preparation, prosecution, and litigation. He earned his J.D., cum laude, from Syracuse University College of Law, where he served as Computer Editor of the Syracuse Law Review, and holds a B.S. in Physics from Denison University. He was recognized as a Best Lawyers in America “One to Watch” honoree and a Super Lawyers New York Rising Star. “Derrick brings a rare combination of technical depth, USPTO experience, and trial-tested litigation judgment,” said Joel Fineberg, Certum’s founder and managing director. “As we continue to grow our IP finance practice, having an underwriter who can evaluate patents at both the claim-construction level and the courtroom level is invaluable. We’re thrilled to welcome him to the team.” “I worked with Derrick for years in private practice, and there are few patent litigators I trust more to diligence a case from the ground up,” said Chris Seidl, Director and head of Certum’s IP finance strategies. “His technical training, prosecution background, and litigation experience give him a perspective on patent value that very few underwriters have. He’s going to be a tremendous addition to our IP team.” “I’ve spent my career working on the litigation side of patent disputes, and joining Certum is a natural next step — applying that same diligence and technical analysis to evaluating litigation as an investment,” said Mr. Carman. “Certum has built one of the most thoughtful platforms in the industry, and I’m looking forward to working with Chris and the rest of the Certum team to help patent holders and their counsel unlock the value of their assets.” See Derrick's announcement on Bloomberg Law , and learn more about his role at Certum Group HERE .
By Certum Team June 9, 2026
Trade secrets have quietly become the most commercially valuable intellectual property most growth-stage companies own — and the most contested. Federal trade secret filings hit an all-time high in 2025, and when these cases reach a verdict, plaintiffs win roughly 84% of the time. Yet the companies that hold these claims are too often making the most important decisions — which firm to hire, on what fee terms, whether to move for an injunction, how much to invest in forensics — in a matter of days, without a clear view of what their case is worth or how a sophisticated investor would underwrite it. To help business owners, executives, and in-house teams change that, Certum has released The Trade Secret Litigation Playbook — a comprehensive, plain-English guide to protecting trade secrets and recovering their value when someone takes them. This publication is now available for free download . Why We Wrote This Playbook : Most trade secret guides are written by lawyers, for lawyers. The Playbook is different. It is written for the people whose businesses depend on these assets and who have to make the early calls — often before counsel is even engaged. That moment matters. Across the matters Certum sees every week, the same patterns recur: Misappropriation discovered, but no preservation protocol issued in the first 72 hours Counsel hired on a structure that looks reasonable at signing but constrains the matter for years Damages framed around lost profits alone, leaving the largest measures of recovery unexamined Litigation finance considered as a last resort instead of a strategic option at the outset Each of these is correctable — but only if the claim holder knows what to look for before decisions get locked in. The Playbook walks through the moves that matter, in roughly the order we recommend thinking about them. The Trade Secret Litigation Playbook is organized into seven parts: ✔ Why Trade Secret Claims Matter Now The market forces — employee mobility, AI competition, the DTSA — that have pushed trade secrets to the center of modern competitive strategy, and the real cost of waiting once misappropriation is discovered. ✔ Trade Secret Law in Plain English A practical overview of what qualifies as a trade secret, the choice between federal DTSA and state-law venues, what misappropriation actually covers, and the full range of remedies the law makes available — written so a business reader can follow without a J.D. ✔ The Pre-Litigation Playbook What good early triage looks like in the first 72 hours, the forensic fundamentals that decide most cases, the role of the ex parte seizure order, and the trade secret identification problem that derails more well-founded cases than any other. ✔ What Your Case Is Worth The four damages theories trade secret plaintiffs can pursue, why funders evaluate cases the way private equity firms evaluate investments, and how early damages work changes counsel selection, fee structure, and settlement posture. ✔ Choosing Counsel and Structuring the Economics The three fee arrangements available to claim holders, the case for talking to a funder before hiring counsel, the specific questions to ask in a trial-counsel interview, and the side-letter terms that prevent misalignment later. ✔ Litigation Finance for Claim Holders What litigation finance is (and isn’t), why claim holders of every size now use it, the funding process step by step, the anatomy of a term sheet, and the five questions that determine whether a trade secret case is fundable. ✔ How Certum Helps Certum’s offerings across litigation funding, claim monetization, IP enforcement financing, and special situations — plus two anonymized case studies showing how these structures actually deploy in real trade secret matters. The Playbook also includes a tear-out triage sheet for the first 72 hours, a self-assessment checklist for claim holders considering funding, a business reader’s glossary, and a sources section for those who want to go deeper. This publication is designed for: Business owners and CEOs whose companies have built valuable know-how, source code, processes, or customer relationships and want to understand the asset they actually own In-house counsel and general counsel managing IP enforcement decisions, fee structures, and the increasingly common question of whether to bring litigation finance into a matter Executives at growth-stage companies weighing whether and how to pursue a suspected misappropriation without diverting operating capital from the business Litigators and law firms advising trade secret claim holders, who want a structured resource to share with sophisticated business clients The Playbook is part of Certum’s growing library of resources — including Certum’s Guide to Litigation Finance and Certum’s Model Brief Opposing Discovery of Litigation Funding — aimed at helping businesses and their counsel navigate the evolving landscape of litigation finance and risk transfer. The Trade Secret Litigation Playbook is available now. To access your copy: DOWNLOAD THE TRADE SECRET LITIGATION PLAYBOOK HERE If you are working through a live trade secret situation, a confidential conversation with Certum is free and carries no obligation. We will tell you candidly whether a case is likely to be fundable, where the evidentiary gaps are, and what the highest-leverage next moves look like — before you make decisions about counsel or strategy that are hard to undo.